If you've ever searched "how much does a website cost," you've probably gotten answers ranging from $0 to $50,000. That range is real — but it's not helpful. This post breaks down what you actually need as a small business owner, what options exist, and what each one will realistically cost you.
The Short Answer
For most local service businesses, a professional website will cost somewhere between $350 and $2,000 depending on who builds it and how complex it is. Here's why that range exists:
| Option | Cost | Who it's for |
|---|---|---|
| DIY (Wix, Squarespace) | $16–$40/mo | People with time and design skills |
| Simpli Co (custom) | $350–$600 one-time | Small businesses that want it done right |
| Freelancer | $500–$2,000+ | Varies wildly by quality |
| Agency | $2,000–$10,000+ | Larger businesses with bigger budgets |
DIY Builders: Cheap, But Not Free
Wix, Squarespace, and similar platforms advertise low monthly prices — typically $16–$40/month. That sounds affordable, but the real cost is your time. Building a site that looks professional, loads fast, and actually converts visitors into customers takes real skill and hours most business owners don't have.
The other issue is platform lock-in. You don't own the code. If Wix raises its prices or you want to move, you start from scratch. And most DIY sites end up looking like... DIY sites. Customers notice.
Hiring a Freelancer
Freelancers can do great work, but quality varies enormously. A $500 freelancer and a $2,000 freelancer may deliver completely different results. Vetting them takes time, revisions can drag on, and there's no guarantee of ongoing support when something breaks or needs updating.
Hiring a Big Agency
Agencies charge $2,000–$10,000+ for small business websites. For a lawn care company or cleaning service trying to get online, that's hard to justify — especially when the result might be a generic site on a clunky CMS you have to pay someone to maintain.
What You Actually Need
Most local service businesses need one thing from their website: it should look professional, load fast, and make it easy for customers to reach you. That doesn't require a $5,000 agency build.
At Simpli Co, our Starter package starts at $350 for a single-page custom site — built, hosted, and handed off to you within the week. The Pro package is $600 for a 3–5 page site with full SEO and analytics. No subscriptions, no templates, no lock-in.
Quick math: A year of Wix Business costs roughly $400. For that same price, you can have a custom-built site you actually own — that looks better and performs better out of the box.
Ongoing Costs to Know About
Beyond the build cost, here's what you'll typically pay to keep a site running:
- Domain name: ~$12–$20/year (GoDaddy, Namecheap)
- Hosting: $49/mo with Simpli Co, or $5–$20/mo self-managed
- SSL certificate: Usually included with hosting (free)
- Maintenance: Included in hosting with Simpli Co
The Bottom Line
For a local service business, you don't need to spend a fortune to get a great website. You need someone who understands what works for businesses like yours and can build it fast, at a fair price.
That's exactly what Simpli Co is built for. Reach out and we'll have a quote to you same day.
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