How to Get Your Business
Found on Google

When someone in your city searches "lawn care near me" or "house cleaning Indianapolis," Google decides in a fraction of a second which businesses to show. Getting into those results — without paying for ads — comes down to three things. This post breaks down each one and what you can do to start improving today.

Pillar 1: Your Website

Your website is Google's primary source of information about your business. If it doesn't exist, or if it's slow, vague, or missing key information, Google has no reason to show it to anyone.

What Google is looking for

Google wants to show searchers the most relevant, trustworthy result for their query. For local service businesses, that means your site should clearly signal:

• What you do — the specific services you offer
• Where you do it — your city and service area
• That you're legitimate — real photos, contact info, reviews

Quick wins on your website

• Include your city and service area in your page title and headings (e.g., "Lawn Care in Indianapolis, IN")
• Write a clear meta description that mentions your service and location
• Add your full business name, address, and phone number (NAP) to your footer
• Make sure your site loads fast — aim for under 2 seconds
• Link to your Google Business Profile from your site

Pillar 2: Google Business Profile

Your Google Business Profile (formerly Google My Business) is what shows up in the "map pack" — the three-business block that appears at the top of local search results. It's one of the highest-visibility spots on the page, and it's free to claim.

How to optimize your GBP

• Claim and verify your listing if you haven't already
• Fill out every field — business category, hours, service area, description, website link
• Add real photos of your work, your team, and your equipment
• Post updates regularly — Google rewards active profiles
• Respond to every review — both positive and negative

A well-optimized GBP can rank you in the map pack even before your website has built up much authority. It's often the fastest path to visibility for new businesses. We offer a complete GBP setup service for $150 — fully optimized and ready to rank.

Pillar 3: Reviews and Reputation

Google uses reviews as a trust signal. More reviews — especially recent ones — tell Google that your business is active, legitimate, and delivering results. Businesses with dozens of recent 5-star reviews consistently outrank ones with few or outdated reviews, even when everything else is equal.

How to get more reviews

• Ask every happy customer — most people are glad to leave one if you make it easy
• Send a direct link to your Google review page via text or email after each job
• Respond to reviews promptly — it shows Google and future customers that you're engaged
• Never buy or fake reviews — Google will penalize you and customers can tell

How Long Does It Take to See Results?

Honest answer: SEO takes time. Most businesses start seeing meaningful movement in 2–4 months with consistent effort. Google Business Profile can show results faster — sometimes within weeks of a complete optimization. The key is treating it as an ongoing investment, not a one-time task.

If you need leads now while SEO builds, Google Ads can bridge the gap. We cover how to decide between the two in detail in our SEO vs. Google Ads post.

Where to Start

If you're starting from scratch, work in this order:

1. Get a professional website — this is the foundation everything else builds on
2. Claim and fully optimize your Google Business Profile
3. Start asking customers for Google reviews consistently
4. Consider ongoing SEO once the foundation is in place

At Simpli Co, we help local businesses with all of it — from the initial website build to GBP setup to ongoing monthly SEO. Each service is designed to work with the others so you're not starting over every time you add something.